For data to translate into business impact, it must first be transformed into insights that inform decision making.
To maximize its impact, data should not be restricted to the management layer. Rather, the goal should be to get the right data insights directed to the point of need. To truly embed data into mainstream thinking and behavior, organizations need to look at how they can build data insights into business processes by default.
Operational need drives tech investment
Technology need to be carefully selected in order to provide businesses with the ability to exploit data strategically and operationally — enabling them to both free data from silos and integrate it with other data sources to derive actionable insights. Success depends on being able to align technological innovations with strategic priorities, rather than simply creating data-processing capabilities and making data easily usable by applying technologies such as artificial intelligence and machine learning.