---
title: Privacy Policy | Madison Partners
description: Learn how Madison Partners collects, uses, and protects your personal data. Our Privacy Policy outlines your rights and our commitment to transparency, security, and compliance.
---

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# Privacy Policy

Last updated: 15 June 2026

- [1. Introduction](https://madison.partners/privacy-policy#level-1)
- [2. What Personal Data We Collect](https://madison.partners/privacy-policy#level-2)
- [3. How We Use Your Data](https://madison.partners/privacy-policy#level-3)
- [4. Who We Share Your Data With](https://madison.partners/privacy-policy#level-4)
- [5. International Transfers](https://madison.partners/privacy-policy#level-5)
- [6. How Long We Keep Your Data](https://madison.partners/privacy-policy#level-6)
- [7. How We Protect Your Data](https://madison.partners/privacy-policy#level-7)
- [8. Your Rights Under GDPR](https://madison.partners/privacy-policy#level-8)
- [9. Google Analytics](https://madison.partners/privacy-policy#level-9)
- [10. Updates to This Policy](https://madison.partners/privacy-policy#level-10) 
    - [1. What Are Cookies?](https://madison.partners/privacy-policy#level-10-2-1)
    - [2. Types of Cookies We Use](https://madison.partners/privacy-policy#level-10-2-2)
    - [3. Third-Party Cookies](https://madison.partners/privacy-policy#level-10-2-3)
    - [4. Managing Your Cookie Preferences](https://madison.partners/privacy-policy#level-10-2-4)
    - [5. Updates to This Cookie Policy](https://madison.partners/privacy-policy#level-10-2-5)

## 1. Introduction

This is the website of **Madison.Partners**  
Enterprise number (VAT): **BE 0768.768.055**  
Registered address: Sint-Jansvest 18, 9000 Gent, Belgium

We value your privacy and handle your personal data with care. This policy explains how we collect, use and protect your data, and outlines your rights under the **General Data Protection Regulation (EU 2016/679)** and Belgian law.

We act as the **data controller** for all data collected through this website.

## 2. What Personal Data We Collect

We may collect the following data:

- IP address and domain name
- Email address (if you contact us directly or fill in a form)
- Browsing activity on our website
- Referring website URLs
- Information you voluntarily provide (e.g. via forms or messages)
- Cookie and analytics data (see [Cookie Policy](file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#m_-2546208446914311195_x_m_225280204663909082_x_m_8189264329177607063_x_m_3241795292981045431_cookie-policy))

## 3. How We Use Your Data

| **Purpose** | **Legal Basis** |
| --- | --- |
| Responding to your queries | Contractual necessity or legitimate interest |
| Improving website functionality and experience | Legitimate interest |
| Analysing website usage via cookies | Your consent (given via cookie banner) |
| Direct contact (e.g. call or email follow-up) | Consent (new contact) or legitimate interest (existing relationship) |

We do not use your data for automated decision-making or profiling.

## 4. Who We Share Your Data With

We may share your data with trusted third parties who process it on our behalf, including:

- Web hosting and infrastructure providers
- CRM and analytics tools (e.g. HubSpot, Google Analytics)

Each third party operates under a GDPR-compliant data processing agreement.

We do not sell or share your personal data with unrelated third parties.

## 5. International Transfers

Some of our service providers (e.g. Google and HubSpot) may transfer data to countries outside the **European Economic Area (EEA)**. In these cases, we ensure your data is protected through:

- **Standard Contractual Clauses (SCCs)** adopted by the European Commission
- Other legally accepted safeguards under GDPR

## 6. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

- Contact enquiries: up to 24 months
- Analytics: per provider settings (see Cookie Policy)
- Technical logs: up to 12 months for security purposes

Data may be kept longer if required by law (e.g. for legal defence).

## 7. How We Protect Your Data

We use appropriate organisational and technical measures to secure your data:

- SSL/TLS encryption
- Secure infrastructure and data access controls
- Strict access limitations for authorised staff only

## 8. Your Rights Under GDPR

You have the right to:

- Access your personal data
- Correct inaccuracies
- Request deletion ("right to be forgotten")
- Restrict or object to processing
- Withdraw consent at any time
- Request a copy of your data (data portability)
- Lodge a complaint with the **Belgian Data Protection Authority**

🔗 [www.gegevensbeschermingsautoriteit.be](https://www.gegevensbeschermingsautoriteit.be/)  
📧 [contact@apd-gba.be](mailto:contact@apd-gba.be)  
📬 Drukpersstraat 35, 1000 Brussel

To exercise your rights, please contact:

**Navaron Walraeve**  
📧 [navaron.walraeve@madison.partners](mailto:navaron.walraeve@madison.partners)  
📬 Madison.Partners, Sint-Jansvest 18, 9000 Gent, Belgium

## 9. Google Analytics

We use **Google Analytics**, a service provided by Google LLC, to analyse site usage. Google may store data on servers outside the EU (e.g. in the US). Safeguards include SCCs between Google and its EU customers.

We do **not** allow Google to combine this data with other services, and IP anonymisation is enabled.

You can opt out via: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout)

## 10. Updates to This Policy

We may update this privacy policy periodically to reflect changes in legislation or our practices. The latest version will always be available on our website.

 

### 1. What Are Cookies?

Cookies are small text files stored on your device when visiting a website. They allow the website to recognise your device on return visits and help improve your experience.

Some cookies are essential for the site to function; others are optional and used for analytics or personalisation.

### 2. Types of Cookies We Use

| **Type** | **Purpose** |
| --- | --- |
| **Strictly Necessary** | Enable core functionality like security and access to protected areas |
| **Performance** | Collect anonymous data on how users interact with the site |
| **Functional** | Remember user preferences (e.g. language) |
| **Marketing** | Track user behaviour for remarketing or targeting (e.g. via LinkedIn) |

### 3. Third-Party Cookies

We may use third-party services that set cookies, such as:

- **LinkedIn** (e.g. embedded content, remarketin [https://www.linkedin.com/legal/privacy-policy](https://www.linkedin.com/legal/privacy-policy)

We do **not** use Facebook, Instagram, or Google Ads cookies.

### 4. Managing Your Cookie Preferences

When you visit our site, you’ll see a cookie banner asking for your permission to place non-essential cookies. You can accept or reject cookies per category.

You can also manage or delete cookies through your browser settings:

- Chrome
- [Safari](https://support.apple.com/en-gb/guide/safari/sfri11471/mac)
- [Firefox](https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop)
- [Edge](https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09)
- Opera

You may also visit: [https://www.aboutcookies.org/how-to-delete-cookies/](https://www.aboutcookies.org/how-to-delete-cookies/)

Please note that disabling cookies may limit certain functionalities of our website.

### 5. Updates to This Cookie Policy

This policy may be revised as our use of cookies evolves. Any changes will be reflected on this page.

 

### Let's Start a Conversation

## Let's Talk, Expert to Expert 

#### Let’s make it real! Whether you’re just getting started or ready to take things to the next level.

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We rebuild organisations from within so people lead change, decisions create impact and your data becomes a real competitive advantage.

 

**[Data Maturity QuickScan](https://forms.weavely.ai/27122c1e-2d4b-4a6e-a205-e44dc2a25358)**

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    - [Privacy Policy](https://madison.partners/privacy-policy)
- [Industries](https://madison.partners/services-industries) 
    - [Healthcare](https://madison.partners/healthcare-madison-partners)
    - [Agrifood](https://madison.partners/agrifood-madison-partners)
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    - [QuickScan](https://madison.partners/data-maturity-quickscan)

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