First, explore and fully understand what drives your business, this is always the starting point. If you discover that:
- you are unable to clearly link the cost of your data systems to the benefits that they bring to your business, or
- you are unable to describe how your technology choices help you achieve your business goals
…your business would absolutely benefit from data strategy.
Your data will never be perfect. Instead of first questioning the type, quality and volume of the data your organization has, follow five logical steps to ensure that the data you have is deeply linked with your goals as a company.