Plenty of companies invest in the right tools and the right people to put data to work, but fail to achieve results. Despite having all the right things in place, a key aspect of data strategy is missing: the ability to implement sweeping changes that impact all levels of the company..
That takes authority, and the C-level is the only group of people that have enough of it. Your company can be as smart as it’s possible to be, but if the organizational structure never evolves, you’ll never reach the point of being truly data driven.
In many cases, we’ve seen that simple things like data ownership is fraught with whirlpools of politics and silos created out of overprotectiveness and even misguided competitiveness. If product owners hoard their data and use it only to further their own goals, you miss out on the huge transformational effects that it can have.