Healthcare

Healthcare is no longer governable without data & AI
Rising costs. Workforce shortages. Growing complexity. Across Europe, healthcare systems are struggling to stay in control, and without data and AI, that struggle only deepens.

Belgium Mirrors Europe’s Healthcare Pressures

75
%
 Of Hospitals operate with margins below 1%, due to limited data-driven steering.
Hospital Icon 
85
%
Of Belgians are covered by 3 mutualities, yet their scale and data remain largely untapped to proactively safeguard affordability.
Mutualities Icon
30
%
Growth in care demand is projected, while workforce and budgets fail to keep pace.
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Drowning in Data, Yet Struggling to Steer

Data exists. Insights are fragmented.
Healthcare organisations generate vast amounts of data, yet much of it remains fragmented, underused or disconnected from real decisions.
Data teams are busy, but not steering decisions.
Too much time goes to reactive reporting. Too little to enabling the decisions that truly matter.
Care has outgrown human-scale steering.
Care now spans multiple actors, systems and pathways. What once worked locally can no longer be coordinated manually or consistently across organisations.

More Tools Won’t Fix The System

From insight to
real decisions
Data must actively support prioritisation, trade-offs and timing, where outcomes and costs are shaped.
From local optimisation to end-to-end steering
Care is still optimised within silos. Steering must reflect how care is actually delivered, across teams, organisations and the full patient journey.
From urgency-driven to choice-driven priorities
Too many initiatives follow the loudest request. Real impact requires explicit steering choices, and sustained alignment of data, teams and capabilities around them.

Fragmented Data

San Francisco is the kind of quirky place where a fog-calling contest might compete for attention with gala balls marking the opening of the symphony, opera and ballet seasons.

Pressure On People

San Francisco is the kind of quirky place where a fog-calling contest might compete for attention with gala balls marking the opening of the symphony, opera and ballet seasons.

Late Intervention

San Francisco is the kind of quirky place where a fog-calling contest might compete for attention with gala balls marking the opening of the symphony, opera and ballet seasons.

Lack of foundations

San Francisco is the kind of quirky place where a fog-calling contest might compete for attention with gala balls marking the opening of the symphony, opera and ballet seasons.

Our Healthcare Ecosystem

Leading organisations and initiatives driving change across the sector

How We Help Healthcare Steer Under Pressure​

We support healthcare leaders in making data work across organisations, systems, and people.

Hospitals

We help hospitals move from financial pressure to deliberate, data-driven steering of care delivery and capacity​.
 
 
 

Our Approach

We select and prioritise high-impact use cases


We position data teams as strategic partners


We enable a controlled and strategic start with AI

Mutualities

We help mutualities structure and steer data-driven programmes around their most critical strategic challenges​.

 

Our Approach

We design and set up data-driven programmes for priority challenges
 

We define a coherent data & AI strategy with a clear roadmap


We shape an operating model where data & AI can deliver impact

 

Care Providers

We help care providers define a future-proof vision for their organisation and translate it into data-driven choices​.

Our Approach

We define a clear vision for how care will evolve,  and the role data & AI must play.


We assess and strengthen data maturity
 

We build the foundations for data & AI to succeed
 
i-mens II

i-mens’ Journey to Data-Driven Care

How leadership regained clarity under growing pressure

Scaling Integrated Care
i-mens unites thousands of professionals around one ambition: delivering integrated, people-centred care across Flanders.
Taking Ownership
As healthcare complexity grew, i-mens’ leadership strengthened transparency and decision-making across the organisation.
From Data to Leadership
Together with Madison Partners, data was embedded into daily routines to support clearer, more consistent decisions.

Healthcare Roundtable

Creating Space For Collaboration

Through initiatives like the Healthcare Roundtable, we bring hospitals, care organisations, mutualities, and policymakers together around shared challenges. Meaningful progress in healthcare requires shared insight, not isolated optimisation.

"We must dream of a computerless hospital, where technology doesn't force us to look at a screen, but instead liberates us to truly look at the patient again."

Prof. Dr. Frank Vermassen

CEO | UZ Gent

"We must step out of our silos and move forward together to improve care for the patients."

Karin Van Mossevelde

CEO | i-mens

"We must dare to experiment and look beyond our own borders, because we can only solve the challenges in healthcare by joining forces."

Margot Cloet

Managing Director | Zorgnet-Icuro

"Innovation happens where different sectors meet; we must build an ecosystem where technology and healthcare go hand in hand."

Wim De Waele

Associate Partner | Madison Partners

"Real transformation in healthcare is not just about technology; it's about the willingness of people and organisations to fundamentally challenge their processes and traditional ways of working."

Thomas Dubois

Partner | Madison Partners

"Technology in healthcare should be as invisible as possible, yet as present as needed. If it doesn't serve the patient or the healthcare provider, we must dare to question its effectiveness."

Tom Braekeleirs

Founder of Nexxtt.Health & Visiting Professor at UGent

"Innovation should serve the public good; it's about breaking data out of silos and building an ecosystem where information flows freely to make healthcare more human and efficient."

Frank Hamerlinck

CEO | Flanders Technology & Innovation

255_20250902_Shoot with Madison Partners (02-09-2025)
Karin Van Mossevelde II
279_20250902_Shoot with Madison Partners (02-09-2025)
Wim De Waele
237_20250902_Shoot with Madison Partners (02-09-2025)
242_20250902_Shoot with Madison Partners (02-09-2025)
272_20250902_Shoot with Madison Partners (02-09-2025)

Discover More Success Stories

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2/2/2026

Mrs Smith, 83: The Story We All Know Too Well

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23/1/2026

The 6 levels of data maturity: Before You Scale, You Need to Know Where You Stand

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9/1/2026

The Hidden Architecture of Healthcare: A conversation with Greet Keppens

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2/10/2025

Data That Serves People: Creating the Foundation for a More Human Insurance Model

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26/9/2025

“You Need Courage to Move a System.” A Conversation with Karin Van Mossevelde

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18/9/2025

From Ideas to Action: How Research Organisations Turn Complexity into Meaningful Impact

Part Of The Healthcare Ecosystem

From conferences to roundtables, we actively contribute to conversations shaping healthcare today.

Meet Our Healthcare Experts

Thomas Office View 1:1
Partner
Thomas Dubois
Niek 1:1
Partner
Niek De Taeye
Stijn Snoeck Healthcare
Senior Consultant
Stijn Snoeck

Contact Thomas Dubois

 

The Future of Healthcare Depends on How We Steer Today. 

We work with healthcare leaders to translate complexity into clear, data-driven choices.

Thomas Dubois works with leadership teams across healthcare to explore how data and AI can support better steering in practice​.